Exploring perceptions of customer value

Exploring the Online Music Market: Consumer Characteristics and Value Perceptions

Exploring midwifery students’ experiences & perceptions of preceptorship project

Background and Purpose: Special attention has been paid to instructor and preceptor in nursing and midwifery education. This study aims to explore the experiences and Perceptions of midwifery students about implementing Preceptorship Program in delivery setting. Methods: The current study is a qualitative research. The focus groups and in-depth interviews were used as data collection tools. ...

Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity

In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...

Customer Acquisition Promotions and Customer Asset Value

In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...

CUSTOMER CLUSTERING BASED ON FACTORS OF CUSTOMER LIFETIME VALUE WITH DATA MINING TECHNIQUE

Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...